HALF-PRICE TODAY
Use code VG120
Ends 30th June 2025
Read for longer.
Less eye strain.
Britain’s only daylight-accurate reading light that's trusted by 500 independent opticians and backed by a 30 day risk-free home trial.
See Every Tiny Word
Daylight clarity matches noon sun.
Relax Your Eyes Instantly
Flicker-free beam keeps eyes fresh for hours
Your Page, Perfectly Lit
Arm pivots; beam and brightness adjust with a twist.
Does the page blur before you’re ready to stop?
It’s not your eyes - just the budget bulb above your chair. Room lights glare and pulse until small print fuzzes and a dull ache creeps in.
Poor light steals the pleasure from every page you read and every hobby you touch.
Daylight fuels your eyes.
We deliver it indoors.
Advanced Daylight Wavelength™ LEDs deliver noon’s perfectly balanced light. With zero flicker or glare, and lab-proven 98/100 daylight fidelity, print is exceptionally crisp.
Your focus deepens for hours; pages remain strikingly clear.
I built the first Serious Light for my mum.
Her bedside lamp blurred print, so I built a daylight reading light - and she finished her chapter that night.
Alex Pratt, Founder of Serious Readers
Forty years on, we still hand-build every lamp in Aylesbury and are trusted by one million readers worldwide.
See the HD Light in action.
1-minute CGI walk-through: beam focus, dimming, flexible arm, bespoke tech.
Built for clear, comfortable vision.
Smooth Dimming
Slide from night-light to daylight instantly.
Adjustable Beam
Spot-focus or broadsheet beam with a single turn.
Stays Put
Arm locks solid; never droops, lifetime-guaranteed.
True Colours
Full spectrum shows exact hues for crafts.
Built Solid
Weighted base, engineered for daily use.
British Build
Hand-made in Aylesbury; 5-year warranty.
Why readers ditch ordinary lamps for the HD Light.
Dim or harsh
Glare or gloom, never right.
Eye fatigue
Reading time cut short.
Colour-shifted
Threads and prints look off.
Replace often
Cheap now, landfill later.
Ordinary Lights
Real people, real results.
Tracey Taylor
Optometrist BSc (Hons) MCOptom
Once I turn the Serious Light on, my patients can really see the difference.
500+
Optometrists recommend
4.9/5
Customer rating
1,000,000+
Happy customers
Half-Price HD Lights — offer ends 30th June.
Limited-time new customer offer • Half price while stocks last • Use code VG120
High Definition Floor Light
50% OFF
YOU SAVE £225
£449.99
£224.99
Best for: Armchair or sofa.
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
High Definition Table Light
50% OFF
YOU SAVE £200
£399.99
£199.99
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
Best for: Desk, night-stand, small spaces.
Order your HD Light now- 50 % off, risk-free.
Offer ends 30th June · 30-day trial · free returns · 5-year warranty
Questions? Fast answers.
Will it help my eyes?
Most users see sharper day-one; the 30 day trial lets you confirm.
Aren’t all lights basically the same?
No. Ours matches daylight; ordinary bulbs flicker and shift colour.
What about eye conditions?
Not medical, but AMD buyers report sharper, higher-contrast text.
Easy to return?
Yes. Email or call; free UK pickup and refund within 30 days.
Blurry small print
Stinging eyes
Evening headaches
Alex Pratt OBE | Founder
See clearly, effortlessly.
Ordinary bulbs flatten contrast; the HD Light shows crisp text and true colour.
Typical Indoor Light
Eyes strain
Fuzzy text, dull colour.
Serious High Definition Light
Eyes stay fresh
Crisp text, vivid colour.
Save £225 on the Floor Light or £200 on the Table Light plus get free UK delivery.
HALF-PRICE TODAY — Use code VG120 | Ends 30th June 2025
Read for longer.
Less eye strain.
Britain’s only daylight-accurate reading light that's trusted by 500 independent opticians and backed by a 30 day risk-free trial.
Does the page blur before you’re ready to stop?
It’s not your eyes - just the budget bulb above your chair. Room lights glare and pulse until small print fuzzes and a dull ache creeps in.
Blurry small print
Daylight fuels your eyes.
We deliver it indoors.
I built the first Serious Light for my mum.
Alex Pratt OBE | Founder
See clearly, effortlessly.
Serious HD Light
Eyes stay fresh
Crisp text, vivid colour.
See the HD Light in action.
Built for clear, comfortable vision.
Smooth Dimming
Slide from night-light to daylight instantly.
Why readers ditch ordinary lamps for the HD Light.
Real people, real results.
4.9/5
Customer
rating
Half-Price HD Lights. Offer ends 30th June.
Limited-time new customer offer
Questions? Fast answers.
Order your HD Light now. 50% off, risk-free.
HALF PRICE
See Every Tiny Word
Relax Your Eyes Instantly
Your Page, Perfectly Lit
Poor light steals the pleasure from every page you read and every hobby you touch.
Stinging eyes
Evening headaches
Advanced Daylight Wavelength™ LEDs deliver noon’s perfectly balanced light. With zero flicker or glare, and lab-proven 98/100 daylight fidelity, print is exceptionally crisp.
Your focus deepens for hours; pages remain strikingly clear.
Her bedside lamp blurred print, so I built a daylight reading light - and she finished her chapter that night.
Forty years on, we still hand-build every lamp in Aylesbury and are trusted by one million readers worldwide.
Ordinary Lights
Eyes strain
Fuzzy text, dull colour.
Ordinary bulbs flatten contrast; the HD Light shows crisp text and true colour.
1-minute CGI walk-through: beam focus, dimming, flexible arm, bespoke tech.
Adjustable Beam
Spot-focus or broadsheet beam with a single turn.
Stays Put
Arm locks solid; never droops, lifetime-guaranteed.
True Colours
Full spectrum shows exact hues for crafts.
British Build
Hand-made in Aylesbury; 5-year warranty.
Serious HD Light
Daylight clarity
Easy on your eyes.
True colours
Accurate and vibrant.
Long-term value
Daily satisfaction, built to last.
Ordinary Lights
Dim or harsh
Causes eyestrain.
Distorted colours
Dull and inaccurate.
Costly frustration
Frequent replacements.
Tracey Taylor
Optometrist BSc (Hons)
Once I turn the Serious Light on, my patients can really see the difference.
500+
Optometrists
recommend
1m+
Happy customers
Save £225 on the Floor Light or £200 on the Table Light plus get free UK delivery.
£224.99
High Definition Floor Light
HALF PRICE
£449.99
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
Best for: Armchair, sofa.
High Definition Table Light
HALF PRICE
£199.99
£399.99
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
Best for: Desk, night-stand.
Will it help my eyes?
Most users see sharper day-one; the 30 day trial lets you confirm.
Are all lights the same?
No. Ours matches daylight; ordinary bulbs flicker and shift colour.
Helpful for eye conditions?
Not medical, but AMD buyers report sharper, higher-contrast text.
Easy returns?
Yes. Email or call; free UK pickup and refund within 30 days.
Offer ends 30th June. 30-day trial. Free returns. 5-year warranty.
LOCATION
15 Faraday Road, Aylesbury, Bucks, HP19 8RY
CONTACT
hotline@seriousreaders.com
0800 032 9364
© 2025 Copyright Serious Readers - All Rights Reserved
LOCATION
15 Faraday Road, Aylesbury, Bucks, HP19 8RY
hotline@seriousreaders.com
0800 028 1890
© 2025 Copyright Serious Readers - All Rights Reserved
CONTACT
Daylight bright
Balanced, natural illumination.
Eyes relaxed
Read two chapters, still fresh.
Colour-true
See exact shades first time.
Built to last
5-year guarantee, single purchase.
Serious HD Lights
Need help? 0800 032 9364
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty