SAVE £150 TODAY
Use code A107
Exclusive Launch Offer
Read for longer.
Less eye strain.
Britain’s only daylight-accurate reading light that's trusted by 500 independent opticians and backed by a 30 day risk-free home trial.
See Every Detail Clearly
Balanced spectrum makes print crisp.
Feel Your Eyes Relax
Flicker-free beam keeps eyes fresh for hours
Your Page, Perfectly Lit
Flexible arm directs light; dim with a simple press
Does the page blur before you’re ready to stop?
It may not be your eyes. It could be your light. Most indoor light has an incomplete spectrum, forcing your eyes to strain to see clearly.
This inadequate light is the hidden reason your passions become harder to enjoy.
Bright isn't enough. Balanced is better.
Our technology delivers the balanced spectrum your eyes evolved for. With near-perfect colour fidelity and a flicker-free beam, words on the page become exceptionally crisp.
With the High Definition Light Essential, your eyes can relax, letting you focus for longer.
I built the first Serious Light for my mum.
I was an engineer, so I built a proper daylight reading light for her. She finished her chapter that night.
Alex Pratt, Founder of Serious Readers
Forty years on, that simple conviction is now shared by 500+ opticians and over a million readers in homes around the world.
Nothing left to chance.
Every detail is engineered for clarity, comfort, and reliability.
Simple Dimming
Press and hold to find the brightness that feels right for you.
Wide, Even Beam
Covers a book or broadsheet without hotspots or harsh edges.
Stays Put
The flexible arm holds its position without fail. No drooping.
True Colours
The balanced spectrum reveals colours as they truly are.
Built Solid
A weighted base provides stability for one-handed adjustment.
British Build
Hand-built in our Aylesbury workshop and guaranteed for 5 years.
Not all light is created equal.
Harsh & incomplete
Causes glare and eye strain.
Causes fatigue
Ends your evening too soon.
Distorts colour
Colours look washed-out.
A false economy
Cheap now, landfill later.
Ordinary Lights
Trusted by professionals.
Tracey Taylor
Optometrist BSc (Hons) MCOptom
Once I turn the Serious Light on, my patients can really see the difference.
500+
Optometrists recommend
4.9/5
Customer rating
1,000,000+
Happy customers
An exclusive £150 saving on our HD Essential Light.
Limited-time for The Knowledge readers • Save £150 while stocks last • Use code A107
High Definition Essential Floor Light
£150 OFF
£399.99
£249.99
Best for: Armchair or sofa.
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
High Definition Essential Table Light
£150 OFF
£349.99
£199.99
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
Best for: Desk, night-stand, small spaces.
Try the HD Essential Light: £150 off, risk-free.
Limited-time offer · 30-day trial · free returns · 5-year warranty
Questions? Fast answers.
Will it help my eyes?
Many feel a difference day one. The 30-day trial lets you decide.
Aren't all lights the same?
No. Ours matches daylight. We engineer the full, balanced spectrum.
What about eye conditions?
Not medical, but owners with eye conditions often report a clear improvement.
Easy to return?
Yes. We arrange a free UK collection and issue a full, no-hassle refund.
Blurry small print
Stinging eyes
Evening headaches
Alex Pratt OBE | Founder
See clearly, effortlessly.
Inadequate light hides detail. The HD Essential reveals crisp text and honest colour.
Typical Indoor Light
Eyes work harder
Text blurs, colours fade.
Serious HD Essential Light
Eyes relax
Text is sharp, colours are true.
Save when you order - enjoy fine detail and true colour without strain.
SAVE £150 TODAY — Use code A107 | Exclusive Launch Offer
Read for longer.
Less eye strain.
Britain’s only daylight-accurate reading light that's trusted by 500 independent opticians and backed by a 30 day risk-free trial.
Does the page blur before you’re ready to stop?
It may not be your eyes. It could be your light. Most indoor light has an incomplete spectrum, forcing your eyes to strain to see clearly.
Blurry small print
Bright isn't enough. Balanced is better.
I built the first Serious Light for my mum.
Alex Pratt OBE | Founder
See clearly, effortlessly.
Serious HD Essential
Eyes relax
Text is sharp, colours are true.
Nothing left to chance.
Smooth Dimming
Press and hold to find the brightness that feels right for you.
Not all light is created equal.
Trusted by professionals.
4.9/5
Customer
rating
An exclusive £150 saving on our HD Essential Light.
Limited-time offer | Quote A107
Questions? Fast answers.
Try the HD Essential Light: £150 off, risk-free.
SAVE £150
See Every Detail Clearly
Feel Your Eyes Relax
Your Page, Perfectly Lit
This inadequate light is the hidden reason your passions become harder to enjoy.
Stinging eyes
Evening headaches
Our technology delivers the balanced spectrum your eyes evolved for. With near-perfect colour fidelity and a flicker-free beam, words on the page become exceptionally crisp.
With the High Definition Light Essential, your eyes can relax, letting you focus for longer.
I was an engineer, so I built a proper daylight reading light for her. She finished her chapter that night.
Forty years on, that simple conviction is now shared by 500+ opticians and over 1m readers around the world.
Ordinary Lights
Eyes work harder
Text blurs, colours fade.
Inadequate light hides detail. The HD Essential reveals crisp text and honest colour.
Every detail is engineered for clarity, comfort, and reliability.
Wide, Even Beam
Covers a book or broadsheet without hotspots or harsh edges.
Stays Put
The flexible arm holds its position without fail. No drooping.
True Colours
The balanced spectrum reveals colours as they truly are.
British Build
Hand-built in our Aylesbury workshop and guaranteed for 5 years.
Serious HD Light
Balanced spectrum
Lets your eyes truly relax.
Reduces fatigue
Read for longer.
Reveals colour
See text in clarity and honest tones for craft.
Ordinary Lights
Harsh & incomplete
Causes glare & strain.
Causes fatigue
Ends evenings too soon.
Distorts colour
Hides the true detail in a page or thread.
Tracey Taylor
Optometrist BSc (Hons)
Once I turn the Serious Light on, my patients can really see the difference.
500+
Optometrists
recommend
1m+
Happy customers
Save for a limited time - enjoy clearer reading and hobby work.
£249.99
HD Essential Floor Light
SAVE £150
£399.99
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
Best for: Armchair, sofa.
HD Essential Table Light
SAVE £150
£199.99
£349.99
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
Best for: Desk, night-stand.
Will it help my eyes?
Many feel a difference day one. The 30-day trial lets you decide.
Are all lights the same?
No. Ours matches daylight. We engineer the full, balanced spectrum.
Helpful for eye conditions?
Not medical, but owners with eye conditions often report a clear improvement.
Easy returns?
Yes. We arrange a free UK collection and issue a full, no-hassle refund.
Limited-time offer · 30-day trial · free returns · 5-year warranty.
LOCATION
15 Faraday Road, Aylesbury, Bucks, HP19 8RY
CONTACT
hotline@seriousreaders.com
0800 032 9364
© 2025 Copyright Serious Readers - All Rights Reserved
LOCATION
15 Faraday Road, Aylesbury, Bucks, HP19 8RY
hotline@seriousreaders.com
0800 028 1890
© 2025 Copyright Serious Readers - All Rights Reserved
CONTACT
Balanced & complete
Lets your eyes truly relax.
Reduces fatigue
Read for longer in comfort.
Reveals colour
See honest colours, first time.
A real investment
Built to last. 5-year guarantee.
The Serious HD Essential Light
Need help? 0800 032 9364
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
Here’s how the HD Essential compares to ordinary lamps.
Here’s how the HD Essential compares to ordinary lamps.