SAVE £150 TODAY
Limited Time Offer
0800 032 9366
Better lights for serious people.
Reading lights built for those who need to see as well as they can.
See detail in high definition
Small print becomes sharper and colours are true.
Concentrate without straining
100% flicker-free, full-spectrum, high-fidelity light.
Maximum control
Flexible arm stays put. Press to dim.
Do things blur before your eyes?
Everything you see is light.
Ordinary lamps project a fractured low-fidelity spectrum that starves our eyes of what they need to see clearly in comfort when concentrating.
This hidden, frustrating struggle is no longer necessary.
Bright isn't enough.
The spectrum is everything.
Our Daylight Wavelength Technology™ closely replicates the full natural visible spectrum. By restoring crucial wavelengths in the right amounts, text becomes sharper and colours are true.
The result: your eyes can relax.
The first Serious Light was built for my mum.
Her ordinary lamp created glare, and she had given up on her passion for reading. I built her a light that solved the problem. She finished a chapter that night.
Forty years on, that single purpose now means we’re trusted by over 500 opticians and more than a million readers in 97 countries.
Alex Pratt
Nothing left to chance.
Every detail is engineered for clarity, comfort, and reliability.
Simple, Intuitive Dimming
Press and hold for the precise brightness you need in the moment.
A Wide, Even Beam
Covers your area of focus, avoiding glare and hotspots.
Stays Put
The flexible arm is guaranteed for life and holds position without fail.
True Colour Fidelity
Our full spectrum Daylight Wavelength Technology™ renders colours with near total accuracy.
Built to Last
The HD Essential is hand-built in our Aylesbury workshop and guaranteed for 5 years.
Design Your Own
Choose from two bases and a black or white finish.
Not all light is created equal.
A fractured spectrum
A cause of glare and eye strain.
A poor experience
Strain, and your time cut short.
Low fidelity
Distorts colours and blurs fine detail.
A false economy
Cheap now, landfill later.
Ordinary Lights
Trusted by professionals.
Dr Keyur Patel | TKS Optometry
Optometrist BSc(Hons) OD DipTP(IP) DipGlauc DipSpV FAAO FCOptom FBCLA
Serious Lights are well designed and provide an accurate representation of colour and detail.
500+
Optometrists recommend
4.9/5
Customer rating
1,000,000+
Happy customers
See the difference for yourself.
LIMITED TIME OFFER • Save £150 while stocks last • Try risk-free for 30 days
High Definition Essential Floor Light
SAVE £150
£399.99
£249.99
✔ 30-day trial ✔ Free returns ✔ 5-year warranty
Use code JEN at checkout
High Definition Essential Table Light
SAVE £150
£349.99
£199.99
✔ 30-day trial ✔ Free returns ✔ 5-year warranty
Use code JEN at checkout
Your £150 saving. Your 30-day verdict.
Time-limited offer • 30-day risk-free trial • free returns • 5-year warranty
Blurred vision
Sore eyes
Evening headaches
Alex Pratt OBE | Founder
How to stop fighting your light.
Ordinary light starves our eyes of information. A Serious Light doesn’t.
Ordinary Indoor Light
Eyes strain to compensate
Text blurs, colours fade.
Serious HD Essential Light
Eyes relax and focus
Text is sharp, colours are true.
98 out of every 100 people who try a Serious Light keep it for the difference it makes.
SAVE £150 TODAY · Limited Time Offer · 0800 032 9366
Better lights for serious people.
Reading lights built for those who need to see as well as they can.
Do things blur before your eyes?
Everything you see is light.
Ordinary lamps project a fractured low-fidelity spectrum that starves our eyes of what they need to see clearly in comfort when concentrating.
Blurry small print
Bright isn't enough.
The spectrum is everything.
The first Serious Light was built for my mum.
Alex Pratt OBE | Founder
How to stop fighting your light.
Serious HD Essential
Eyes relax and focus
Text is sharp, colours are true.
Nothing left to chance.
Simple, Intuitive Dimming
Press and hold for the precise brightness you need in the moment.
Not all light is created equal.
Trusted by professionals.
4.9/5
Customer
rating
See the difference for yourself.
LIMITED TIME OFFER - SAVE £150
Straight answers.
Your £150 saving. Your 30-day verdict.
SAVE £150
See detail in high definition
Concentrate without straining
Maximum control
This hidden, frustrating struggle is no longer necessary.
Stinging eyes
Evening headaches
Our Daylight Wavelength Technology™ closely replicates the full natural visible spectrum. By restoring crucial wavelengths in the right amounts, text becomes sharper and colours are true.
The result: your eyes can relax.
Her ordinary lamp created glare, and she had given up on her passion for reading. I built her a light that solved the problem. She finished a chapter that night.
Forty years on, that single purpose now means we’re trusted by over 500 opticians and more than a million readers in 97 countries.
Ordinary Lights
Eyes strain to compensate
Text blurs, colours fade.
Ordinary light starves our eyes of information. A Serious Light doesn’t.
Every detail is engineered for clarity, comfort, and reliability.
A Wide, Even Beam
Covers your area of focus, avoiding glare and hotspots.
Stays Put
The flexible arm is guaranteed for life and holds position without fail.
True Colour Fidelity
Our full spectrum technology renders colours with near total accuracy.
Built to Last
The HD Essential is hand-built in Aylesbury and guaranteed for 5 years.
Serious HD Light
Balanced spectrum
Lets your eyes truly relax.
Natural experience
Focus for longer.
High fidelity
Reveals details in high definition.
Ordinary Lights
Fractured spectrum
Causes glare & strain.
Poor experience
Cuts hobby time short.
Low fidelity
Drains colour and blurs fine detail.
Dr Keyur Patel
Optometrist BSc (Hons)
Serious Lights are well designed and provide an accurate representation of colour and detail.
500+
Optometrists
recommend
1m+
Happy customers
98 out of every 100 people who try a Serious Light keep it for the difference it makes.
£249.99
HD Essential Floor Light
SAVE £150
£399.99
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
Use code JEN at checkout
HD Essential Table Light
£199.99
£349.99
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
SAVE £150
Use code JEN at checkout
Will it help my eyes?
Most keep it, about one in a hundred return it. If you have an eye condition, pick the HD Pro. Try it for 30 days, free UK returns.
Aren't all lights the same?
No. Most LEDs rely on a blue spike and miss deep red; we rebuild the full, balanced spectrum so print looks sharp and colours stay true.
What about eye conditions?
Not a medical device. Many with AMD, cataracts or glaucoma report better comfort. If your eyes are challenged, choose HD Pro.
Easy to return?
Yes. Book a free UK mainland collection from your home and we refund promptly. No questions asked, though feedback helps us improve.
Time-limited offer · 30-day trial free returns · 5-year warranty.
LOCATION
15 Faraday Road, Aylesbury, Bucks, HP19 8RY
CONTACT
hotline@seriousreaders.com
0800 032 9366
© 2025 Copyright Serious Readers - All Rights Reserved
LOCATION
15 Faraday Road, Aylesbury, Bucks, HP19 8RY
hotline@seriousreaders.com
0800 032 9366
© 2025 Copyright Serious Readers - All Rights Reserved
CONTACT
A balanced spectrum
Lets your eyes focus in comfort.
A natural experience
Focus in comfort for longer.
High fidelity
Reveals details in high definition.
A considered investment
Engineered to last. 5-year guarantee.
The Serious HD Essential Light
Need help? 0800 032 9366
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
What’s the big difference?
What’s the big difference?
Still unsure?
We know a Serious Light is a considered purchase. To help you make an informed choice, this 60-second Visual Comfort Check will give you a free, clear, personal recommendation.
It helps you match the right light to your specific needs, so you can better decide with confidence.
Still unsure?
We know a Serious Light is a considered purchase. To help you make an informed choice, this 60-second Visual Comfort Check will give you a free, clear, personal recommendation.
It helps you match the right light to your specific needs, so you can better decide with confidence.
✔ 30-day trial ✔ Free returns ✔ 5-year warranty
See more of everything you do.
A wide, even pool of daylight makes fine detail sharp and colours stay true.
Needlework
Chess
Painting
Jigsaws
Model Making
Reading
Straight answers.
Will it help my eyes?
They don’t work for everyone. About one in every hundred people who try one return it. If you suffer an eye condition, we recommend upgrading to the HD Pro. In the end your eyes are the only verdict that matters. The risk-free trial is your chance to see the difference with your own eyes.
Aren't all lights the same?
Not at all. We can’t see a fractured, low fidelity spectrum with the naked eye. We have re-engineered the full, balanced spectrum of natural light.
What about eye conditions?
This is not a medical device. We all face this issue. Many owners with serious eye conditions do, however, report a significant improvement. We get up every day to try and do just that.
Easy to return?
Yes. We arrange a free UK collection and issue a full, prompt refund. No questions asked, although it is always useful to hear why the 1% are not blown away.
Need help? 0800 032 9366
Pay by Visa, Mastercard, PayPal or Klarna. Secure checkout.
"Wonderful for helping with my sewing especially on dark fabrics. Wish I'd got one sooner!" Mrs Warner | Surrey
See more of everything you do.
A wide, even pool of daylight makes fine detail sharp and colours stay true.
Reading
Needlework
"Wonderful for helping with my sewing especially on dark fabrics. Wish I'd got one sooner!" Mrs Warner | Surrey
Jigsaws
Model Making
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
✔ 30-day trial ✔ Free returns ✔ 5-year warranty
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
Pay by Visa, Mastercard, PayPal or Klarna. Secure checkout.
Need help? 0800 032 9366
Eyes need more help?
The HD Essential is perfect for most people. If your sight or task demands more, the HD Pro is our most powerful light.
The HD Pro
Adjustable beam width
Twist to shape the beam from narrow to wide.
More control
Stepless dimmer, memory, and snooze
Go cordless (option)
6.5 hours battery at full strength, 90‑minute fast charge.
Remote handset (optional)
Adjust from your chair; recall your favourite setting.
Colour temperature choice (optional)
4,000K standard - easy swap to cool or warm white engines.
Built to evolve
Modular construction for home servicing and upgrades.
See like a Pro.
LIMITED TIME OFFER • Save £150 while stocks last • Try risk-free for 90 days
High Definition Pro Floor Light
SAVE £150
£499.99
£349.99
✔ 90-day trial ✔ Free returns ✔ 5-year warranty
Use code JEN at checkout
High Definition Pro Table Light
SAVE £150
£449.99
£299.99
✔ 90-day trial ✔ Free returns ✔ 5-year warranty
Use code JEN at checkout
The HD Pro is the best light we have ever made, with an extended 90 day risk-free trial.
Pay by Visa, Mastercard, PayPal or Klarna. Secure checkout.
The HD Pro is no ordinary light.
See like a Pro.
LIMITED TIME OFFER - SAVE £150
The HD Pro is the best light we have ever made, with an extended 90 day risk-free trial.
£349.99
HD Pro Floor Light
SAVE £150
£499.99
✔ 90-day trial ✔ Free returns ✔ 5-yr warranty
Use code JEN at checkout
HD Pro Table Light
£299.99
£449.99
✔ 90-day trial ✔ Free returns ✔ 5-yr warranty
SAVE £150
Use code JEN at checkout
Pay by Visa, Mastercard, PayPal or Klarna. Secure checkout.
The HD Pro is no
ordinary light.
Eyes need more help?
The HD Essential is perfect for most people. If your sight or task demands more, the HD Pro is our most powerful light.
The HD Pro
Adjustable beam width
Twist to shape the beam from narrow to wide.
More control
Stepless dimmer, memory, and snooze
Go cordless (option)
6.5 hours battery at full strength, 90‑minute fast charge.
Remote handset (optional)
Adjust from your chair; recall your favourite setting.
Colour temperature choice (optional)
4,000K standard - easy swap to cool or warm white engines.
Built to evolve
Modular construction for home servicing and upgrades.