Use Code RUAN
Exclusive Launch Offer

Cut the cord. Not the performance.

Only the HD Pro offers a cordless upgrade 
(+£50), for up to 6.5 hours of consistent, uncompromised brightness.
 
Position your light for perfect visual comfort, completely free from the restriction of sockets and trailing cables.

Daylight quality, indoors.

Our Daylight Wavelength Technology™ is at the core of our HD models. It rebuilds the full spectrum of natural light, allowing your eyes to relax and focus effortlessly.

The result: focus for hours in comfort, without the usual strain.

The choice is yours.

Your offer. Your 30-day trial.

Limited-time offers • 30-day risk-free trial • free returns • 5-year warranty

Questions? Straight answers.

One for pure comfort, the other for total control. Available in floor and table models. 

 Exclusive Launch Offers  |  Use code RUAN

Cut the cord. Not the performance.

Only the HD Pro offers a cordless upgrade (+£50), for up to 6.5 hours of consistent, uncompromised brightness.

Daylight quality, indoors.

Choose the right tool for the task.

Questions? Straight answers.

Your offer. Your 30-day trial. 

Position your light for perfect visual comfort, completely free from the restriction of sockets and trailing cables.

Our Daylight Wavelength Technology™ is at the core of both HD models. It rebuilds the full spectrum of natural light, allowing your eyes to relax and focus effortlessly.

The result: focus for hours in comfort, without the usual strain. 

Limited-time offer · 30-day trial  free returns · 5-year warranty.

LOCATION

15 Faraday Road, Aylesbury, Bucks, HP19 8RY

CONTACT

hotline@seriousreaders.com

0800 032 9364

© 2025 Copyright Serious Readers -  All Rights Reserved

LOCATION

15 Faraday Road, Aylesbury, Bucks, HP19 8RY

hotline@seriousreaders.com

0800 028 1890

© 2025 Copyright Serious Readers -  All Rights Reserved

CONTACT

Need help? 0800 032 9364

A simple choice: pure task focus or total control.

Total control from your chair.

The optional remote (+£50) is exclusive to the HD Pro. It allows you to control brightness, recall a favourite setting, or set the snooze timer.
 
Fine-tune your light to the perfect level for your eyes, without ever needing to interrupt your comfort or your focus.

Choose the right tool for the task.

A simple choice: task comfort or total control.

Shape the beam to your task.

The HD Pro adapts to your task. A simple twist of the lens shapes the beam from a tight spot for fine print to a wide wash for a newspaper.
 
This is a precision tool, giving you absolute control over your light.

The details that matter.

Adapt the HD Pro to your exact needs with optional extras. Add stability with carpet feet, alter the light with optical filters, or adjust the beam with a diffuser ring.
 
Its features are engineered for the way you focus, creating a tool adapted perfectly to you.

Total control from your chair.

The optional remote (+£50) is exclusive to the HD Pro. It allows you to control brightness, recall a favourite setting, or set the snooze timer.

Fine-tune your light to the perfect level for your eyes, without ever needing to interrupt your comfort or your focus.

Shape the beam to your task.

The HD Pro adapts to your task. A simple twist of the lens shapes the beam from a tight spot for fine print to a wide wash for a newspaper.

This is a precision tool, giving you absolute control over your light.

The details that matter.

Adapt the HD Pro to your exact needs with optional extras. Add stability with carpet feet, alter the light with optical filters, or adjust the beam with a diffuser ring.

Its features are engineered for the way you focus, creating a tool adapted perfectly to you.

*Compared to traditional 60W filament bulb.

Focus for longer.
Less eye strain.

High Definition Lights are built with the full daylight spectrum, trusted by over 500 opticians and backed by a 30-day risk-free home trial.

See Detail in High Definition
Makes text sharp and colours true.

Focus for Hours, Without Strain
Flicker-free light lets eyes relax.

Light, Precisely Where Needed
Arm stays put; dim with a simple press.

Does detail blur before you’re ready to stop?

That familiar frustration may not be your age. 
It could be a failure of your light.

Ordinary lamps project a fractured spectrum, starving your eyes of the information they need to see clearly.

This hidden struggle is the real reason your passions become harder to enjoy.

I built the first Serious Light for my mum.

Her ordinary lamp just created glare. I’m an engineer, so I built a light that solved the problem. She finished her chapter that night.

Alex Pratt, Founder of Serious Readers

Forty years on, that single purpose is now trusted by over 500 opticians and a million light owners worldwide.

Alex Pratt OBE | Founder

The choice is yours.

One for pure comfort, the other for total control. Available in floor and table models. 

Trusted by professionals.

500+
Optometrists recommend

4.9/5
Customer rating

1,000,000+
Happy customers

Still deciding?

We know Serious Lights are a considered purchase. To help you choose the right one, our 60-second Visual Comfort Check provides a clear, personal recommendation. 

It helps you match the right light to your specific needs, so you can decide with confidence.

Focus for longer.
Less eye strain.

High Definition Lights are trusted by over 500 opticians and backed by a 30-day risk-free home trial.

See Detail in High Definition

Focus for Hours, Without Strain

Light, Precisely Where Needed

10,000+ 5-star reviews

✔ 30-day trial ✔ Free returns ✔ 5-yr warranty

Does detail blur before you’re ready to stop?

That familiar frustration may not be your age. It could be a failure of your light. Ordinary lamps project a fractured spectrum, starving your eyes of information.

This hidden struggle is the real reason your passions become harder to enjoy.

I built the first Serious Light for my mum.

Alex Pratt OBE | Founder

Her ordinary lamp just created glare. I’m an engineer, so I built a light that solved the problem. She finished her chapter that night.

Forty years on, that single purpose is now trusted by over 500 opticians and a million light owners worldwide.

Trusted by professionals.

4.9/5
Customer 
rating

500+
Optometrists
recommend

1m+
Happy customers

The choice is yours. 

One for pure comfort, the other for total control. Available in floor and table models.  

The choice is yours. 

One for pure comfort, the other for total control. Available in floor and table models.  

Still deciding?

Take our 60-second Visual Comfort Check and get a personal recommendation to help you choose with confidence.