Use Code RUAN
Exclusive Launch Offer
Cut the cord. Not the performance.
Only the HD Pro offers a cordless upgrade
(+£50), for up to 6.5 hours of consistent, uncompromised brightness.
Position your light for perfect visual comfort, completely free from the restriction of sockets and trailing cables.
HD Pro Exclusive
Daylight quality, indoors.
Our Daylight Wavelength Technology™ is at the core of our HD models. It rebuilds the full spectrum of natural light, allowing your eyes to relax and focus effortlessly.
The result: focus for hours in comfort, without the usual strain.
The choice is yours.
Save £50 on HD Pro • Save £150 on HD Essential • Use code RUAN
High Definition Light Pro
SAVE £50
FROM
£399.99
Best for: Total control.
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
£449.99
High Definition Light Essential
SAVE £150
£349.99
£199.99
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
Best for: Comfortable focus.
FROM
Your offer. Your 30-day trial.
Limited-time offers • 30-day risk-free trial • free returns • 5-year warranty
Questions? Straight answers.
Why choose the HD Pro?
For total control. It's our most powerful tool, with an adjustable beam for precision tasks and optional upgrades.
Why choose the HD Essential?
For pure reading or task focus. It is a simple, robust tool that does one job perfectly.
How do the lights compare?
Both are built on our core spectrum. The Pro is a more powerful tool, delivering a brighter light with more precise control.
Can I add the upgrades later?
Yes, but only to the HD Pro. Its modular design means you can add the cordless battery or remote later.
One for pure comfort, the other for total control. Available in floor and table models.
Exclusive Launch Offers | Use code RUAN
Cut the cord. Not the performance.
Only the HD Pro offers a cordless upgrade (+£50), for up to 6.5 hours of consistent, uncompromised brightness.
Daylight quality, indoors.
Choose the right tool for the task.
Questions? Straight answers.
Your offer. Your 30-day trial.
Position your light for perfect visual comfort, completely free from the restriction of sockets and trailing cables.
Our Daylight Wavelength Technology™ is at the core of both HD models. It rebuilds the full spectrum of natural light, allowing your eyes to relax and focus effortlessly.
The result: focus for hours in comfort, without the usual strain.
Serious HD Pro
Adjustable Beam
Shape width with a twist.
Maximum power
12x more light on page*
Fully Upgradeable
Add a cordless battery, remote, and more.
Up to
Serious HD Essential
Fixed Wide Beam
Projects wide, even light.
High-intensity light
8x more light on page*
Not Upgradeable
No cordless or remote upgrades.
Why choose the HD Pro?
For total control. It's our most powerful, adaptable, and upgradeable tool.
Why choose the HD Essential?
For pure focus. A simple, robust tool that does one job perfectly.
How do the lights compare?
Both share our core spectrum. The Pro offers more power and control.
Can I add the upgrades later?
Yes, but only to the HD Pro. Add a battery or remote anytime.
Limited-time offer · 30-day trial free returns · 5-year warranty.
LOCATION
15 Faraday Road, Aylesbury, Bucks, HP19 8RY
CONTACT
hotline@seriousreaders.com
0800 032 9364
© 2025 Copyright Serious Readers - All Rights Reserved
LOCATION
15 Faraday Road, Aylesbury, Bucks, HP19 8RY
hotline@seriousreaders.com
0800 028 1890
© 2025 Copyright Serious Readers - All Rights Reserved
CONTACT
Need help? 0800 032 9364
A simple choice: pure task focus or total control.
Total control from your chair.
The optional remote (+£50) is exclusive to the HD Pro. It allows you to control brightness, recall a favourite setting, or set the snooze timer.
Fine-tune your light to the perfect level for your eyes, without ever needing to interrupt your comfort or your focus.
HD Pro Exclusive
Choose the right tool for the task.
Fixed Wide Beam
A wide, even beam for tasks.
Simple Dimming
Easy press-and-hold control.
High-Intensity Light
8x more light on page than 60w bulb.
Not Upgradeable
No cordless or remote upgrades.
Serious HD Essential
Adjustable Beam
Shape the beam width with a twist.
Precise Dimming
Controlled by a tactile thumbwheel.
Maximum Power
12x more light on page than 60w bulb.
up to
Fully Upgradeable
Add a battery, remote, and more.
Serious HD Pro
A simple choice: task comfort or total control.
Shape the beam to your task.
The HD Pro adapts to your task. A simple twist of the lens shapes the beam from a tight spot for fine print to a wide wash for a newspaper.
This is a precision tool, giving you absolute control over your light.
HD Pro Exclusive
The details that matter.
Adapt the HD Pro to your exact needs with optional extras. Add stability with carpet feet, alter the light with optical filters, or adjust the beam with a diffuser ring.
Its features are engineered for the way you focus, creating a tool adapted perfectly to you.
HD Pro Exclusive
Total control from your chair.
The optional remote (+£50) is exclusive to the HD Pro. It allows you to control brightness, recall a favourite setting, or set the snooze timer.
Fine-tune your light to the perfect level for your eyes, without ever needing to interrupt your comfort or your focus.
Shape the beam to your task.
The HD Pro adapts to your task. A simple twist of the lens shapes the beam from a tight spot for fine print to a wide wash for a newspaper.
This is a precision tool, giving you absolute control over your light.
The details that matter.
Adapt the HD Pro to your exact needs with optional extras. Add stability with carpet feet, alter the light with optical filters, or adjust the beam with a diffuser ring.
Its features are engineered for the way you focus, creating a tool adapted perfectly to you.
*Compared to traditional 60W filament bulb.
Focus for longer.
Less eye strain.
High Definition Lights are built with the full daylight spectrum, trusted by over 500 opticians and backed by a 30-day risk-free home trial.
See Detail in High Definition
Makes text sharp and colours true.
Focus for Hours, Without Strain
Flicker-free light lets eyes relax.
Light, Precisely Where Needed
Arm stays put; dim with a simple press.
Does detail blur before you’re ready to stop?
That familiar frustration may not be your age.
It could be a failure of your light.
Ordinary lamps project a fractured spectrum, starving your eyes of the information they need to see clearly.
This hidden struggle is the real reason your passions become harder to enjoy.
Blurry small print
Stinging eyes
Evening headaches
I built the first Serious Light for my mum.
Her ordinary lamp just created glare. I’m an engineer, so I built a light that solved the problem. She finished her chapter that night.
Alex Pratt, Founder of Serious Readers
Forty years on, that single purpose is now trusted by over 500 opticians and a million light owners worldwide.
Alex Pratt OBE | Founder
The choice is yours.
Save £50 on HD Pro • Save £150 on HD Essential • Use code RUAN
High Definition Light Pro
SAVE £50
FROM
£399.99
Best for: Total control.
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
£449.99
High Definition Light Essential
SAVE £150
£349.99
£199.99
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
Best for: Comfortable focus.
FROM
One for pure comfort, the other for total control. Available in floor and table models.
Trusted by professionals.
Dr Keyur Patel | TKS Optometry
Optometrist BSc(Hons) OD DipTp(IP) DipGlauc DipSpV FAAO FCOptom FBCLA
Serious Lights are well designed and provide an accurate representation of colour and detail.
500+
Optometrists recommend
4.9/5
Customer rating
1,000,000+
Happy customers
Still deciding?
We know Serious Lights are a considered purchase. To help you choose the right one, our 60-second Visual Comfort Check provides a clear, personal recommendation.
It helps you match the right light to your specific needs, so you can decide with confidence.
Focus for longer.
Less eye strain.
High Definition Lights are trusted by over 500 opticians and backed by a 30-day risk-free home trial.
See Detail in High Definition
Focus for Hours, Without Strain
Light, Precisely Where Needed
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
Does detail blur before you’re ready to stop?
That familiar frustration may not be your age. It could be a failure of your light. Ordinary lamps project a fractured spectrum, starving your eyes of information.
Blurry small print
This hidden struggle is the real reason your passions become harder to enjoy.
Stinging eyes
Evening headaches
I built the first Serious Light for my mum.
Alex Pratt OBE | Founder
Her ordinary lamp just created glare. I’m an engineer, so I built a light that solved the problem. She finished her chapter that night.
Forty years on, that single purpose is now trusted by over 500 opticians and a million light owners worldwide.
Trusted by professionals.
4.9/5
Customer
rating
Dr Keyur Patel
Optometrist BSc (Hons)
Serious Lights are well designed and provide an accurate representation of colour and detail.
500+
Optometrists
recommend
1m+
Happy customers
The choice is yours.
Launch offers | Quote RUAN
One for pure comfort, the other for total control. Available in floor and table models.
£399.99
High Definition Light Pro
SAVE £50
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
Best for: Total control.
FROM
£449.99
High Definition Light Essential
SAVE £150
£199.99
£349.99
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
Best for: Comfortable focus.
FROM
The choice is yours.
Launch offers | Quote RUAN
One for pure comfort, the other for total control. Available in floor and table models.
£399.99
High Definition Light Pro
SAVE £50
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
Best for: Total control.
FROM
£449.99
High Definition Light Essential
SAVE £150
£199.99
£349.99
✔ 30-day trial ✔ Free returns ✔ 5-yr warranty
Best for: Comfortable focus.
FROM
Still deciding?
Take our 60-second Visual Comfort Check and get a personal recommendation to help you choose with confidence.
HD Pro Exclusive
HD Pro Exclusive
HD Pro Exclusive
HD Pro Exclusive