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All light is not the same

Colours appear as if you were sitting by a sunny window.

HOW IT WORKS

Peace of Mind

30 Day Risk-Free Trial

5 Year Warranty

No ordinary light

LOCATION

Chapel Offices, Bierton, Bucks, HP22 5DW

CONTACT

hotline@seriousreaders.com

0800 028 1890

500k

500+

Serious Light Owners

Opticians Recommend

Hand-built in Great Britain

Daylight Indoors

Vivid Clarity

© 2024 Copyright Serious Readers -  All Rights Reserved 

We have spent 35 years developing Serious Daylight Wavelength Technology™ to closely mirror the natural light spectrum.

The High Definition Light is the culmination of everything we have learned in 35 years about how to light a task. Every detail has been designed to enhance your hobby experience. 

Light, your way

With the intuitive dimmer wheel on the light head, perfectly adjust your brightness to suit your preferences and the ambient conditions.

Hassle-free adjustment

With its precision swivel joint and grab handle, fine-tuning the position of your light is a breeze - allowing you to have ultimate control over the illumination.

Personal control

Illuminate your book with accuracy with no more fidgeting to find the perfect spot. The beam adjustment wheel allows you to focus on your hobbies without distraction.

Flexible and stable

Focusing is now easier than ever; the strong, fully flexible arm lets you direct the light beam precisely where you need it.

Plug and play

Your light will arrive fully built by lighting engineers with everything you need. Simply unpack your light, plug it in and get stuck into your cherished hobbies.

Every detail considered

Every detail has been intricately designed to enhance your reading experience, no matter how big or small - allowing you to fully immerse yourself in your pastimes.

Text leaps off the page, allowing you to read in comfort for longer.

Light makes all the difference

Most lights are built with either the look, or a low cost in mind. What we focus on is your ability to see, and the impact of the light on your vision.

It has been my sole aim to combat eyestrain and fatigue by providing your eyes with simulated daylight indoors.

We build lights to transform lives, not to cut costs or to simply look good.

Alex Pratt OBE | Founder

"We've recommended Serious Readers for many years now to our patients. I can easily demonstrate the difference." 

Tracey Taylor | Optometrist BSc (Hons) MCOptom Taylor Biddle Opticians

"The most important thing to us is that you love your light. If you don't, we will collect it at our cost and fully refund you. We're here to help." 

Jade Street | Customer Advice Manager

See text come alive.

You might have noticed that it's very challenging to read small print under artificial light. The High Definition Light uses Daylight Wavelength Technology™ to help you see even the smallest print in comfort. 

High Definition Lights

Typical Ordinary LEDS

Life in 

High Definition

"The most important thing to us is that you love your light. If you don't, we will collect it at our cost and fully refund you. We're here to help."

Jade Street | Customer Advice Manager

No ordinary light.

The High Definition Light is the result of everything we have learned in 35 years about how to light a task.

Every detail has been designed to enhance your lifestyle

Light, your way

with the intuitive dimmer wheel.

Hassle-free adjustment

with its precision swivel joint and grab handle.

Personal control 

with the beam adjustment wheel.

Flexible and stable

with the strong, fully flexible arm.

Fully built

by our lighting engineers.

Every detail considered.

Finding it a strain to see detail?

The High Definition sheds a better light so you can see fine detail more clearly. 

LEARN MORE
ORDER NOW

Straining to see detail?

See fine detail more clearly with the High Definition Light. 

LEARN MORE
ORDER NOW

Read 

even

the

smallest

print

in

comfort.

Text

is

blurry

and

difficult

to

read.

Text

is

blurry

and

difficult

to

read.

See colours come alive

Our eyes are the product of millions of years of evolution under natural light. This is why a great light is so much more than just brightness alone. If you want to discern fine details, see colours in their true light and combat eyestrain, you need light with the right concentrations of each wavelength in the visual spectrum. No modern manmade light source displays colour with a higher fidelity. 

High Definition Lights

Typical Ordinary LEDS

99% colour rendering score.

70-80% colour rendering score.

High Definition LED Serious Light Range

Choose between floor and table models of the High Definition LED Light. Both are available with lightweight or heavyweight bases, four stunning finishes, and a cordless option (+£100).

From £449.99

Transform your vision

ORDER NOW

£349.99

From £399.99

£299.99

ORDER NOW

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Transform your visual experience

Reduce uncomfortable eyestrain

Focus for hours on end

Sitting under it in the evening takes me into a unique little cocoon of reading. I've never experienced this before when reading a book.
Mr Ramsay | Scotland

Jen Campbell

Author

I can definitely read more comfortably for 
longer, which is amazing not just for me in my 
spare time, but it’s great for my work life too. 
I couldn’t recommend them highly enough!
Watch Jen's Story

"

My light has helped diminish eye strain and
makes reading a pleasure and I feel like I'm
reading in a pool of natural light. It's really made
such an amazing difference to my life!

Miranda Mills

Booktuber

Watch Miranda's Story

"

Daylight Wavelength Technology

Adjustable beam width

Dimmer wheel

HD LED light engine

Why Serious?

Everything we see is light, but all light is not the same


A Serious Light is recommended for when detail really matters, whether you are an avid reader or enjoy a cherished hobby.

It is no ordinary light, but designed and built with the express purpose of transforming your view.


Serious Lights are loved by owners in over 90 countries around the world. We believe that light transforms our indoor lives. Every Serious Light is hand-built in our factory in Aylesbury and delivered directly to your door. 

Save £100 - use offer code BCR at checkout

High Definition Table Light

High Definition Floor Light

High Definition LED Serious Light Range

Floor Light

Choose between floor and table models of the High Definition LED Light. Both are available with lightweight or heavyweight bases, four stunning finishes, and a cordless option (+£100). 

From £449.99

Transform your vision

ORDER NOW

£349.99

From £399.99

£299.99

ORDER NOW

Table Light

Daylight Wavelength Technology

Adjustable beam width

Dimmer wheel

HD LED light engine

Save £100 - use code BCR at checkout

Struggling to see clearly?


A Serious Light is recommended for when detail really matters, whether you are an avid reader or enjoy a cherished hobby. It is no ordinary light, but designed and built with the express purpose of transforming your view. For over 35 years our sole focus has been the relentless pursuit of a better light.


Transform your visual experience

Reduce uncomfortable eyestrain

Focus for hours on end

Sitting under it in the evening takes me into a unique little cocoon of reading. I've never experienced this before when reading a book.
Mr Ramsay | Scotland

Everything we see is light, but all light is not the same. A Serious Light will help you to:

Life in High Definition

More than half a million Serious Lights are loved by owners in over 90 countries around the world. The number of respected independent opticians recommending our lights grows year on year. We believe that light transforms our indoor lives. Every Serious Light is hand-built in our factory in Aylesbury, and delivered fully assembled, directly to your door. 

500k

500+

Serious Light Owners

Opticians Recommend

Hand-built in Great Britain

For complete peace of mind

30 Day Risk-Free Trial

We feel confident enough to offer you a full 30 day risk-free trial. If you are not completely delighted, we will collect your light and fully refund you (UK mainland only).  

5 Year Warranty

In the unlikely event that anything happens to your Serious Light, you will be covered by a full 5 year warranty period.

98 in every 100 people who try a Serious Light decide to keep it, because a great light has the power to transform your life. Enhance your reading experience and give your eyes the light they need.

Why choose a Serious Light?

All light is not the same

Colours appear as if you were sitting by a sunny window.

HOW IT WORKS

Daylight Indoors

Vivid Clarity

We have spent 35 years developing Serious Daylight Wavelength Technology™ to closely mirror the natural light spectrum to help people. Other lights are, by comparison often just pieces of decorative furniture. This illustration shows the TM-30 analysis, the gold standard for measuring LED light fidelity. It measures the availability of 99 colour hues and compares their closeness to natural daylight (100).

Text leaps off the page, allowing you to read in comfort for longer.

Colour rendering comparison between Daylight Wavelength Technology (top white line) & ordinary LEDs.

"We've recommended Serious Readers for many years now to our patients. I can easily demonstrate the difference." 

Tracey Taylor | Optometrist BSc (Hons) MCOptom Taylor Biddle Opticians

ORDER NOW

Light makes all the difference

Most lights are built with either the look, or a low cost in mind. What we focus on is your ability to see, and the impact of the light on your vision.

Since making a task light over 35 years ago for my mum who suffered with an eye condition, it has been my sole aim to combat eyestrain and fatigue by providing your eyes with simulated daylight indoors.

We realise that a Serious Light is a considered purchase. We build lights to transform lives, not to cut costs or to simply look good.

Alex Pratt OBE | Founder

LOCATION

Chapel Offices, Bierton, Bucks, HP22 5DW

CONTACT

hotline@seriousreaders.com

0800 028 1890

© 2024 Copyright Serious Readers -  All Rights Reserved 

No ordinary light

Straining to see detail?

See fine detail more clearly with the High Definition Light. 

LEARN MORE
ORDER NOW

A Serious Light will help you to:

Stop straining to see, and start enjoying your cherished hobbies again.

Stop straining to see, start enjoying your cherished hobbies again. 

See colours

come alive

If you want to discern fine details, see colours in their true light and combat eyestrain, you need light with the right concentrations of each wavelength in the visual spectrum. No modern manmade light source displays colour with a higher fidelity. 

High Definition Lights

Typical Ordinary LEDS

99% colour rendering score.

70-80% colour rendering score.

Jen Campbell

Author

I can definitely read more comfortably for 
longer, which is amazing not just for me in my 
spare time, but it’s great for my work life too. 
I couldn’t recommend them highly enough!
Watch Jen's Story

"

My light has helped diminish eye strain and makes 
reading a pleasure and I feel like I'm reading in a 
pool of natural light. It's really made such an 
amazing difference to my life!

Miranda Mills

Booktuber

Watch Miranda's Story

"

A better lit life